What shops ask us.

Some do — the ones with urgent problems and empty calendars. The rest are comparing three quotes, consulting a spouse, and living their lives; in a live business we measure, engaged-then-quiet leads closed at 67% once re-engaged. Quiet wasn't no. It was a decision still open, waiting for someone to make yes easy. The free score takes three minutes.

Sister doors, one machine: Quotes by Monday fixes how fast your number gets OUT; After the Estimate fixes what happens once it lands. Shops usually leak at one end much worse than the other — the assessments tell you which end is yours.

A brief, useful touch — "happy to walk you through the number, and here's a one-tap no-thanks if you've gone another way" — annoys almost no one and hands the decided an easy exit. A known no beats a silent maybe: it closes your file, teaches your pricing, and preserves the relationship for next season.

"Fine" against what denominator? Most shops compute win rate from quotes they remember, which excludes the faded ones. If you can't list every open quote from the last 60 days right now, your real denominator — and your real win rate — is unknown. That list question is on the assessment for exactly this reason.

Anyone who wins work by estimating it: remodelers, roofers, HVAC and mechanical, landscaping, painting and flooring — any trade where the quote goes out and the silence comes back. If "we never hear back" lands, it fits.

You're the door's best case: the fix is a sequence that runs WITHOUT you — automatic touches, a quote with its own accept button, a ledger that works itself. Your time in the system is reviewing yeses. The measured effect elsewhere in our data: persistence changed outcomes; effort schedules didn't.

Long cycles make follow-up MORE valuable, not less: a six-month decision with quarterly friendly touches stays yours; the same decision in silence gets re-quoted by whoever showed up in month four. Sequences stretch to fit the cycle — the point is that the thread never goes unowned.

No. The measurement runs from the outside — test estimate requests through your real intake, then we observe what the quoted "customer" receives. That's what keeps it honest.

Ten questions: your trade, estimate volume, what honestly happens after a quote goes out, follow-up timing and count, whether the quote carries an accept path, whether an open-quotes list exists, job value. You get a 0–100 score, four axis scores worst-first, and a written report with a monthly silent-quote estimate from your own numbers.

The written analysis is produced by Claude, an AI model, from your answers and computed scores only — every claim traces to something you said. The scoring is published, deterministic math. We name the AI because it's true.

With your written permission, test estimate requests run through your real pipeline over five business days, and we log everything that happens after each quote goes out — every follow-up touch, channel, and gap, timestamped at the source. Then the measured flow beside your self-reported one, and a working session.

Probes are withdrawn before real walkthroughs get scheduled — the measurement targets the post-quote flow, not your truck time. Every probe is identified to you after the window closes.

Because free audits are sales pitches in costume. The $500 buys five days of real measurement with no product to sell you — if your follow-up runs, "confirmed, here's proof" is the deliverable, and the engagement can end there.

Builds start at $2,500, quoted in writing after the discovery, scoped to where your silence actually lives. At trade job values, one recovered quiet quote typically funds the whole engagement. The floor is published because hidden prices waste everyone's time.

You have the report and the estimate. Strong score — keep it, you're done. Leaking score — the report's next step is the discovery, booked and prepaid online in one step. No sales sequence beyond the three emails we've promised, which end on schedule.

The discovery is priced to stand alone, so "your follow-up runs" is a deliverable we can afford. Every finding carries timestamps you can check. Estimates and measurements are labeled separately in writing — padding would show.

Don't — verify. The score is free and shows its work. The discovery is $500 against timestamps you can inspect. Every step is sized so you're never trusting us past the evidence in hand. Who we are: about page.