The most expensive silence in your business.

Four numbers, multiplied

Factor	Where it comes from
Estimates sent per week	Your answer — midpoint of the range you pick
× estimated silent-death rate	Conservative lookup keyed to your Follow-Up Score — no sequence, no list, no door in the quote pushes it up
× recovery rate with real follow-up	Conservative working assumption (~a third) — these customers invited you out and hold your number
× value of one job	Your answer

A remodeler sending 10 estimates a week, scoring in the "Leaking" band (35% silent-death rate), a 30% recovery rate and a $28,000 average job: 10 × 4.3 × 35% × 30% × $28,000 ≈ $126,000 a month riding on follow-up that isn't happening. Even at modest trade values the silence out-costs every marketing line in the budget — because these were jobs already three-quarters won.

Estimates from your own answers using stated assumptions — labeled that way in every report. The measured discovery maps the post-quote flow that produces your real rate.

The bidding-cost multiplier

Every quote costs real money to produce — the drive, the walkthrough, the pricing hour. A shop that quotes 40 jobs a month and follows up on none is running a bidding department whose output has no sales department behind it. Follow-up is the cheapest yield lever in the building: it multiplies the return on estimating work you've already paid for.